| Job Number: | 2655147 |
| Business: | GE Healthcare |
| Business Segment: | Healthcare IT |
| About Us: | GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. |
| Posted Position Title: | Senior Global Product Marketing Manager |
| Career Level: | Experienced |
| Function: | Marketing |
| Function Segment: | Commercial Marketing |
| Location: | United States |
| U.S. State, China or Canada Provinces: | Illinois, Massachusetts, Washington |
| City: | Barrington, Boston, Seattle |
| Postal Code: | 60010-3076 |
| Relocation Assistance: | Yes |
| Role Summary/Purpose: | This role is part of the HCIT Global Product/Service Marketing team and will guide the marketing strategy for GE Healthcare's vendor neutral archive (VNA) and imaging analytics solutions to optimize commercial execution though development of marketing and launch plans with Regional Marketing. Identify and develop opportunities for growth & market share gain. Identify programs to enhance customer loyalty and installed base retention. Provide input to the solutions roadmap. |
| Essential Responsibilities: | Responsibilities :
Perform clinical and industry trend analysis, market share and competitive analysis and win/loss tracking to identify product/service and commercial strategies for growth of vendor neutral archive (VNA) and imaging analytics solutions.
Quantify and prioritize market opportunity.
Collects and prioritizes product/service introduction and improvement recommendations and analyze competitive landscape.
Identifies budget requirements to insure proper execution
Orchestrates research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identify customers’ clinical and economic needs, values and desired benefits.
Builds a global market requirements document that prioritizes customer segments and business opportunities.
Identify and assess market and distribution risks, and developing a plan to mitigate those risks.
Partners with Region Product/Service Marketing, Product Management, Engineering and Global Design to provide input to the product development roadmap and to develop, test and prototype new product ideas.
Partners with Region Product/Service Marketing to perform installed base analysis in order to define programs needed to improve customer loyalty, share of wallet and retention. Collaborates with Product Management to include these programs on product/service roadmaps.
Develop a plan and budget for evidence generation to support selected NPIs/NSIs and installed base products.
Develop inputs to support business case for NPI/NSI (incl. target pricing) and product/offering positioning.
Define brand (naming & trademarks), value proposition(s), and competitive positioning claims roadmap for new and existing offerings.
nterviews professional societies and advocacy groups to identify and select KOLs for thought leadership and awareness building. Supports development of regional KOLs in collaboration with Regional Product [Service] Marketing.
Builds and executes global launch plans, including value proposition, segmentation / positioning, target pricing, awareness and advocacy strategies, channel strategy and sales enablement (in coordination with Regional Product Marketing).
Coordinates development of marketing assets and training materials (in cooperation with Marketing Services).
Develops programs that improve the customer experience of the installed base in support of installed base retention.
Utilizes Gold Standard marketing practices and skills to develop a global marketing plan (portfolio management, marketing strategy, customer segmentation and targeting, positioning and value proposition development, message and market assets development, etc.) to grow global orders and share alternatively, "to support annual business objectives"). Ensures that regional marketing plans are aligned with the global marketing plan and collaborates with regional marketing on selecting the appropriate marketing mix.
Collaborates with Advertising & Promotion and Communications to develop a communications plan in support of the marketing objective.
Develops and manages budget needed to execute marketing plan, and ensure timely implementation of programs in marketing plan.Quality Specific Goals:
Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position
Complete all planned Quality & Compliance training within the defined deadlines
Identify and report any quality or compliance concerns and take immediate corrective action as required
Responsible for ensuring legal and regulatory approval of all marketing communications prior to external release |
| Qualifications/Requirements: | Basic Qualifications:
Bachelor's Degree in Marketing, Business Administration or related field
8+ years experience in marketing, product marketing or related field Eligibility Requirements:
Direct and/or indirect leadership experience in a cross-functional or highly matrixed organization
Experience having owned/shaped/led growth vision and marketing strategy
Proven stellar oral and written communications skills
Demonstrated analytical and process |
| Additional Eligibility Qualifications: | GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen. |
| Desired Characteristics: | MBA or Masters degree in Marketing, Business Administration or related field
10+ years experience in marketing, product marketing or related field
Deep marketing expertise in market & customer insights, product commercialization and branding
Healthcare product/industry acumen
Experience in (enter segment or care area here)
Experience managing a global brand
Innovation – develop new ideas through collaboration and execute on creative ideas
Team orientation – ability to motivate and work well with diverse, global and cross-functional teams
Strong influencing skills – ability to motivate individuals and demonstrate organizational influence |